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Cookie3

Cookie3 is like Google Analytics, but for web3. It allows you to analyze every visitor and wallet on your website, including campaigns and customer journey exploration features.

Benefits​

Understand user attribution​

  • Gain insight into the complete web3 user journey, from their initial interaction to their transactions in your dapp.
  • Understand on-chain activity, including preferred dapps or NFT collections, portfolio value or favorite wallet.
  • Leverage user segmentation for targeted engagement and personalized experiences.

Meet marketing KPIs​

  • Improve your marketing KPIs by blending offchain and onchain data. Use metrics like cost per NFT mint, token sales, website visits, and more.
  • Monitor your KPIs over time to see when you make progress.
  • Sort UTM links tailored for each marketing campaign to assess their effectiveness. Utilize these insights to strategically allocate your budget across the most impactful marketing channels.

Grow your user base​

  • Enhance your understanding of user preferences and interests by intersecting onchain data with website traffic and demographics.
  • Identify and engage with specific user segments by understanding their interactions with dapps, tokens, and NFTs.
  • Gain valuable insights into user behavior within your Discord community, enabling tailored live events, product launches, and giveaways.

Additional resources​

  1. One-minute YouTube explainer
  2. Case study
  3. Documentation
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